ALEA CAMPAIGN | MOSAIC GODDESS
THE DEVELOPMENT OF ALEA’S BRAND THROUGH HER POSITIONAL CULTURE
Over the years, Alea has built a strong presence both on social media and within its company culture by embracing values deeply rooted in wellness, care, and innovation.
Proudly born in Spain, Alea revolutionize the iGaming industry, standing out as a true innovator that integrates thousands of software providers and connects players to hundreds of thousands of games worldwide.
At the heart of Alea’s identity stands the sculpture of the goddess, a striking figure that gazes over the entire office, symbolizing inspiration, luck and kind of magic in what the company does.
FIRST BRANDING : ICE 2025
In 2025, ICE, the biggest event in iGaming, arrives in Barcelona, the birthplace of Alea. The mission for this milestone is clear: to showcase the vibrant spirit of Spanish culture, the creativity of our Barcelona offices, and the joy of living and working in this extraordinary city.
For this campaign, I reinterpreted this emblem using earthenware, the iconic material of Catalan modernism, to create a bridge between art, technology, and local heritage.
Each earthenware fragment represents a piece of content that Alea aggregates within its secure and reliable system, a beautiful metaphor for how Alea unites creativity, technology, and trust.
CAROUSEL ACTIVATION
Clients push a bumper and launch the carousel animation.
The animation stop on the prize.
This campaign has been diffused and adapted through many events through the world.
TOP LED SCREEN
The key concepts behind the campaign are data-driven aggregation, security, and speed, all wrapped in an experience that’s accessible, elegant, and effortlessly integrated.
